UMTF Identity


  • Mr.M

    The character of Uijeongbu Music Theatre FestivalMr. M is a character who has a fat body but still performs with ballerina-like dancing steps. He was elected as the representative character of Uijeongbu Music Theatre Festival through public contest of 2008. His name M came from music which made Mr.M the symbol of passion in music and dance. Through Mr.M who dances and sings freely, we want to deliver the image of fun and joyful festival.

  • Pink

    The symbol of Happiness and joyPink is the color of royal azalea, which is Uijeongbu's representative flower. It is the symbol of cute and loveliness with an image of provocative and romantic spring. Uijeongbu Music Theatre Festival have selected and has been using pink as an official color since 2012 to express the happy energy of the festival.

  • Music Theatre

    Beautiful harmony of music and play The word music theatre originated when the German composer Wagner declared composite arts, the combination of dramatic poem, music and dance, and called it the music theatre. In the present, music theatre is used as a general genre consisting performances with music and play like musical and Changgeuk, the Korean musical drama. Uijeongbu Music Theatre Festival is introducing every genre of performing arts that has music as its base, and aiming to become an open festival by discovering various pieces regardless of frontiers.



The brand identity of Uijeongbu Music Theatre Festival which made its first debut in 2015
was created with three main parts as its base expressing the rhythm of Music theatre,
emphasizing the symbol color pink and delivering the energetic atmosphere
of the festival.
The logo type of angled gothic font with elegant curves expresses the rhythm of music
which is the base qualities of music theatre, and the will to make the Uijeongbu Music Theatre Festival fun and lively.

18th Korean logo
English logo

UMTF PinkRGB : R 230 G0 B99
Hexcode : #e60063
cmyk : C0 M100 Y32 K0
pantone : Rhodamine Red C